Unbounce recently released a report on their analysis of data from over 44,000 customer website landing pages, 264 million visits and 33 million conversions. The research found significant variation in median and average conversion rates for landing pages by both industry and type of page.
Restaurant landing pages had a median conversion rate of 9.8%, while agency landing pages had a median conversion rate of 2.4%. Across almost all industries examined, clickthrough pages had a higher median conversion rate than form pages.
The report was based on data collected between November 2019 and November 2020. The findings provide valuable insights into website conversion rates to consider when optimizing website performance.
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Landing Page Conversion Benchmarks for 16 Industries
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