Top Hurdles B2B Buyers Face in Online Purchasing
Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.
Unbounce recently released a report on their analysis of data from over 44,000 customer website landing pages, 264 million visits and 33 million conversions. The research found significant variation in median and average conversion rates for landing pages by both industry and type of page.
Restaurant landing pages had a median conversion rate of 9.8%, while agency landing pages had a median conversion rate of 2.4%. Across almost all industries examined, clickthrough pages had a higher median conversion rate than form pages.
The report was based on data collected between November 2019 and November 2020. The findings provide valuable insights into website conversion rates to consider when optimizing website performance.
... continue reading belowLanding Page Conversion Benchmarks for 16 Industries
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Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.
Which domains send the most traffic to other websites on the internet? To find out, researchers looked at data from an anonymized panel of several hundred thousand internet users in the United States.
Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.
B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.
Clicking "accept cookies" is an annoying but necessary step in the modern Web browsing experience. This article covers how to construct a site banner that is both compliant and (relatively) pain-free.
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