Do B2B Marketing and Sales Teams Cooperate Effectively?

Do B2B Marketing and Sales Teams Cooperate Effectively?

Demand Generation — Wed., Feb. 10, 2021

A recent research paper from Outfunnel and Copper showed that B2B salespeople are more likely than B2B marketers to say their company's sales and marketing teams cooperate effectively. The survey included 151 B2B marketers and 151 B2B salespeople. Only 43% of marketers agreed that the sales and marketing teams cooperate effectively, compared to 58% of salespeople.

The research also showed that salespeople and marketers at larger firms (101-150 employees) are most likely to say the alignment between their company's sales and marketing teams is very good or excellent. Whereas, salespeople and marketers at midsize firms (51-100 employees) are most likely to say the alignment between their company's sales and marketing teams is only poor, fair, or good.

The survey was conducted in December 2020, and the results provide valuable insight into how B2B sales and marketing teams can cooperate more effectively to improve their business operations.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Do B2B Marketing and Sales Teams Cooperate Effectively?

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

Mastering the Customer Review Process: How to Ask for Reviews

Mastering the Customer Review Process: How to Ask for Reviews

Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. Learn how.

Four Ways to Improve Demand Generation Performance in a Tight Economy

Four Ways to Improve Demand Generation Performance in a Tight Economy

Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results. Dive in.

The B2B Sales Pipeline: A Simple Guide

The B2B Sales Pipeline: A Simple Guide

Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.

Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.

Ditch the Sales Script If You Want to Make More Sales

Ditch the Sales Script If You Want to Make More Sales

Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything to the script. Basically, they're hired to be human commercials. No wonder it doesn't work.

Subscribe to the MarketingProfs Today newsletter