
How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide
Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.
Engineers find datasheets, case studies, and whitepapers very useful when making purchasing decisions. According to research from TREW Marketing and GlobalSpec, 73%, 41%, and 40% of respondents, respectively, found each source very valuable.
Engineers tend to access technical content via web forms and prefer professional community networks to social networks when seeking information. When industry conferences and tradeshows have been canceled due to the pandemic, they turn to supplier/vendor websites for information and networking.
The research was based on data from 1,361 engineers and technical professionals from a diverse set of industries.
The Content Habits and Preferences of Engineers
Don't worry ... it's FREE!
Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.