Event-Industry Professionals' Views on In-Person Events Right Now

Event-Industry Professionals' Views on In-Person Events Right Now

Event Marketing — Wed., Sep. 23, 2020

According to research from the Event Leadership Institute, event professionals would not feel comfortable attending an indoor event at full capacity due to COVID-19. Data from a survey of nearly 800 event planners, vendors, and suppliers showed that 84% would not feel comfortable at full capacity and 54% would not feel comfortable at half capacity.

Most respondents indicated they would be comfortable attending an event at 20% capacity indoors and 50% capacity outdoors. To feel safe, 77% said masks should be required and 77% said hand sanitizer should be available. Most said they would not feel comfortable attending an event that lasted longer than half a day.

The report was based on a survey conducted in July 2020 and included nearly 800 event professionals. It is an important resource to consider as the event industry continues to navigate the pandemic.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Event-Industry Professionals' Views on In-Person Events Right Now

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

The State of In-Person B2B Events in 2023

The State of In-Person B2B Events in 2023

Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.

10 Essential Tips for Successful Event Marketing

10 Essential Tips for Successful Event Marketing

In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success.

Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence

Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence

You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events.

How to Use Contingency Planning to Future-Proof Your Event Strategy

How to Use Contingency Planning to Future-Proof Your Event Strategy

You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.

Event Marketing in 2023: Trends and Challenges

Event Marketing in 2023: Trends and Challenges

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash.

Virtual Event Trends: Businesses' Future Plans and Top Challenges

Virtual Event Trends: Businesses' Future Plans and Top Challenges

Most professionals in charge of events say their firm is planning to increase or do the same number of virtual events in the next 12 months as it did in the past 12 months, according to recent research from Airmeet and Forrester.

Subscribe to the MarketingProfs Today newsletter