Media Inflation: Are Advertising Costs Finally Cooling?
Global media inflation—the rising cost of advertising across the world—is expected to be slightly lower in 2024 compared with 2023, according to recent research.
US B2B Digital Advertising Forecast for 2020-2021
Advertising & Promotions — Tue., Sep. 22, 2020The COVID-19 pandemic has led to a surge in digital advertising spending among US B2B firms, according to research from eMarketer. Their analysis of desktop and mobile formats showed that B2B digital ad spend is up 22.6% this year, reaching $8.14 billion. Different industries have experienced varying changes in spend, with healthcare up 41.2% and travel down 44.5%.
eMarketer also found that B2Bs are increasingly utilizing desktop-focused formats, such as sponsored webinars, to reach their audiences. In 2021, growth is projected to slow to 10.9%, with total B2B digital ad spend estimated at $9.03 billion.
This data was taken from eMarketer's B2B digital advertising forecasts released in August 2020.
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US B2B Digital Advertising Forecast for 2020-2021
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