In B2B, It's Brand or Bust
In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
The Most Significant Challenges to B2B Brand-Building
Branding — Tue., Aug. 18, 2020B2B marketers report that the biggest challenge they face in amplifying their brand is having an unclear strategy. This is according to research from ON24 and NetLine, based on a survey of B2B marketers in different industries. 43% of respondents say an unclear strategy is the most significant challenge they face.
Other top challenges are measuring performance (37%) and prioritizing brand building (23%). 17% of B2B marketers report their firm's brand is very strong, while 39% say it is somewhat strong. 26% of marketers say their brand needs improvement, and 16% say it needs much improvement.
The research was conducted through a survey of B2B marketers in different industries. The report provides insight into the challenges marketers face when trying to amplify their brands.
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The Most Significant Challenges to B2B Brand-Building
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