How Design Practices Enhance Your Marketing Strategy
Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.
B2B marketers report that the biggest challenge they face in amplifying their brand is having an unclear strategy. This is according to research from ON24 and NetLine, based on a survey of B2B marketers in different industries. 43% of respondents say an unclear strategy is the most significant challenge they face.
Other top challenges are measuring performance (37%) and prioritizing brand building (23%). 17% of B2B marketers report their firm's brand is very strong, while 39% say it is somewhat strong. 26% of marketers say their brand needs improvement, and 16% say it needs much improvement.
The research was conducted through a survey of B2B marketers in different industries. The report provides insight into the challenges marketers face when trying to amplify their brands.
... continue reading belowThe Most Significant Challenges to B2B Brand-Building
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Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.
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