How COVID-19 Is Affecting the B2B Exhibition Industry

How COVID-19 Is Affecting the B2B Exhibition Industry

Event Marketing — Tue., Jul. 28, 2020

According to research from The Center for Exhibition Industry Research (CEIR), nearly three-quarters of B2B exhibition organizers have had to cancel at least one in-person event due to the COVID-19 pandemic. The report was based on data from a survey conducted in June 2020, which showed an increase in cancellations compared to a similar survey in April.

The reasons for cancelling events included uncertainty over state/local orders and corporate "no travel" policies. To adapt to the situation, 81% of organizers are now providing one or more virtual offerings, and 65% have moved education sessions online.

The report was based on data from a survey conducted in June 2020 among 169 executives with oversight over US B2B exhibitions.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How COVID-19 Is Affecting the B2B Exhibition Industry

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

The State of In-Person B2B Events in 2023

The State of In-Person B2B Events in 2023

Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.

10 Essential Tips for Successful Event Marketing

10 Essential Tips for Successful Event Marketing

In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success.

Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence

Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence

You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events.

How to Use Contingency Planning to Future-Proof Your Event Strategy

How to Use Contingency Planning to Future-Proof Your Event Strategy

You've had your event planned for months—but suddenly one of the speakers can't make it! Crisis! To prevent panic every time that happens, it's best to incorporate contingency planning into your event planning.

Event Marketing in 2023: Trends and Challenges

Event Marketing in 2023: Trends and Challenges

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash.

Virtual Event Trends: Businesses' Future Plans and Top Challenges

Virtual Event Trends: Businesses' Future Plans and Top Challenges

Most professionals in charge of events say their firm is planning to increase or do the same number of virtual events in the next 12 months as it did in the past 12 months, according to recent research from Airmeet and Forrester.

Subscribe to the MarketingProfs Today newsletter