Median and Average Landing Page Conversion Rates for 16 Industries

The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce. This rate varies significantly among industries, with the median conversion rate being 6.1% for Catering and Restaurants and 1.7% for Agencies.

The average conversion rate across all industries was 9.7%, which is significantly lower than what most marketers hoped for. 72% of those surveyed said they would only be satisfied with a rate greater than 10%.

The research was based on an analysis of more than 186 million visits to 34,000 website landing pages belonging to Unbounce customers in 16 industries, as well as a survey of 442 marketers.