How COVID-19 Is Impacting Marketers' Branding Strategies

Branding — Wed., May. 13, 2020

According to research from Bynder, 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies. 45% of marketers report a moderate impact, 31% a strong impact, 18% an extreme impact and 6% report no impact.

The highest branding-related priority for marketers is now developing messaging, content, and campaigns for a marketing pivot and current COVID-response campaigns. Campaign volume is varied, with 26% increasing and 25% decreasing their number of campaigns significantly. 57% of marketers have concluded that the pandemic will have a lasting impact on their branding efforts, but it won't be transformative.

The research was based on data from a survey of 301 marketing professionals across various industries conducted between April 10 and April 24, 2020.

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