Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

Demand Generation — Wed., Jan. 22, 2025

Webinars are a popular way to reach audiences, but attendance may be low due to overused titles. A study found 50% more registrations when titles were more creative.

Series are popular and easy to advertise. Companies are now hosting 22 webinars a year, on average. Consider hosting more frequently and automating the process.

Webinars are still growing in popularity and should be a part of your marketing strategy. Creatively name your events, consider hosting a series, and aim for at least one webinar a month.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Three Things to Fix Now That the Enterprise B2B Funnel Is a Martini Pipeline

Three Things to Fix Now That the Enterprise B2B Funnel Is a Martini Pipeline

AI is reshaping B2B buying before prospects ever reach sales. Learn how to audit LLM visibility, align messaging, and structure proof that influences shortlist decisions. Read more

The Future Funnel: B2B Customer Retention Requires Growth, Not Just Renewal

The Future Funnel: B2B Customer Retention Requires Growth, Not Just Renewal

B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more.

Personalization at Scale: Balancing Marketing Automation and Authenticity

Personalization at Scale: Balancing Marketing Automation and Authenticity

Scaling personalization in marketing automation requires balancing data, strategy, and authenticity to build trust while avoiding over-automation, intrusive messaging, and fragmented customer experiences across channels. Read more.

The Future Funnel: Conversion Is an Experience, Not a Button

The Future Funnel: Conversion Is an Experience, Not a Button

B2B buyers expect fast, clear, self-serve purchasing experiences. Learn how to optimize pricing, checkout, and identity flows to reduce friction and improve conversion rates. Read more.

The Future Funnel: Winning Evaluation in an AI-Curated World

The Future Funnel: Winning Evaluation in an AI-Curated World

AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments. Read more.

How to Adapt Your B2B Strategy for a B2P World

How to Adapt Your B2B Strategy for a B2P World

As B2B buying grows more complex, business-to-person marketing helps teams reach real individuals with identity resolution, personalization, and interoperable systems that drive stronger relationships, performance, and predictable growth. Read more.

Subscribe to the MarketingProfs Today newsletter