Brand GRAVITY's Pull: Attracting B2B Buyers Across Research Channels
Explore how B2B companies can generate brand gravity and attract buyers across research channels to effectively engage modern buying groups.
Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)
Demand Generation — Wed., Jan. 22, 2025Webinars are a popular way to reach audiences, but attendance may be low due to overused titles. A study found 50% more registrations when titles were more creative.
Series are popular and easy to advertise. Companies are now hosting 22 webinars a year, on average. Consider hosting more frequently and automating the process.
Webinars are still growing in popularity and should be a part of your marketing strategy. Creatively name your events, consider hosting a series, and aim for at least one webinar a month.
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Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)
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