Ditch the Sales Script If You Want to Make More Sales

Demand Generation — Fri., Mar. 1, 2024 Sales positions are among the most difficult jobs to fill because salespeople are hired to deliver a rote speech. Scripts control the conversation and counter objections, but don't allow for active listening. The solution is to ditch the script and become an authentic problem-solver who shares personal stories to build trust and make sales. To tell an authentic story, identify the main problem your ideal audience experiences, determine any sub-problems, and share your answer for resolving them. By sharing your personal experiences and offering valuable solutions, your audience will feel emotionally satisfied and more likely to buy from you. Don't be just a salesperson, be a trusted authority by going beyond scripted conversations. For more resources on sales scripts and selling, check out articles on teleprospecting, self-sabotaging mistakes in cold-calling, a 12-step sales letter template, and how to reach and persuade buyers during a crisis. Remember, being an authentic problem-solver and building trust is the key to successful sales. ... continue reading below