What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework

Marketing Strategy — Wed., Jan. 3, 2024 1.

The marketing/advertising dilemma of whether to keep work in-house or use an agency is a persistent one.

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In the advertising world, this topic is constantly debated, especially during different economic cycles. The decision is crucial, so it's important to have some guidance to make sense of it all.

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In this article, the author, who has experience working at both agencies and as a client, shares four key areas to consider: core, economics, resource scarcity, and leverage. It's not a binary choice between in-house and agency, and the decision may vary depending on the service and industry.

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