
The Real Reason Your Shiny New Product Isn't Converting
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more.
Earlier in the Sales Enablement: Good or Bad series, I shared why I'm working to build a community. In this article, I'm going to share a bit more tactically about the how.
Discord and Slack are both resource-intensive, so I explored Discourse. It's open source, self-hosted or paid, allows for scaling, and is relatively inexpensive.
The right answer for your community depends on your context. Consider the number of categories, global settings, ground rules, and recruit administrators and moderators.
Key Considerations When Building an Online Community
Don't worry ... it's FREE!
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more.
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.
Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.