A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional connection with its customers. Consider the basics of branding and the core elements of your brand such as values, tone, voice, and appearance when developing a brand persona. Get to know your audience through market research, customer data, and engaging with customers.
When creating a brand persona, look at your competitor brands' personas. Incorporate visual elements, such as colors and symbols, to build a memorable identity. Remain consistent in your messaging and visuals across all touchpoints. By staying true to your brand values, you can create a strong and memorable brand persona.
Remember that your brand persona should pulse throughout your company, company culture, and services. A brand persona allows you to create a visual and emotional representation of your brand that works as a bridge between your products, customers, and marketing efforts.
... continue reading below
How to Create an Awesome Brand Persona: A Step-by-Step Guide
Don't worry ... it's FREE!
Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? Adobe surveyed graphic designers to find out.
Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.
AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.
Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.
Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to.
Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions.