ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM

Financial services companies have faced many challenges due to the pandemic, from lost funding to customers working remotely. To succeed in reaching finserv buyers digitally, an account-based experience (ABX) strategy is the best way to cater to their heightened expectations.

Data is key in understanding intent, keywords, and technographic and firmographic information to craft messages that resonate. By personalizing on industry, company name, or geography, fintechs can create trusted client interactions and identify opportunities faster.

Measuring account-based metrics, such as the buyer journey, is essential to identify where accounts get stuck and focus efforts on making the biggest impact. Account intelligence, the right technology, and tactics are the fastest path to success.