
Mastering Account Penetration: Four Essential Tactics for Sales Success
Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.
Financial services companies have faced many challenges due to the pandemic, from lost funding to customers working remotely. To succeed in reaching finserv buyers digitally, an account-based experience (ABX) strategy is the best way to cater to their heightened expectations.
Data is key in understanding intent, keywords, and technographic and firmographic information to craft messages that resonate. By personalizing on industry, company name, or geography, fintechs can create trusted client interactions and identify opportunities faster.
Measuring account-based metrics, such as the buyer journey, is essential to identify where accounts get stuck and focus efforts on making the biggest impact. Account intelligence, the right technology, and tactics are the fastest path to success.
ABX: The Answer for Finserv and Fintech Companies in Need of a Better GTM
Don't worry ... it's FREE!
Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.
Not many people talk about "going into the office" anymore because so many offices are at home. Marketers need to refine their targeting strategies accordingly—to reach beyond job-related channels and meet prospects as they engage in everyday activities.
ABM is more effective with intent data! Yay! But you're using it wrong. D'oh! You might be making one of four newbie mistakes outlined in this article.
A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.
Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If the latter, your strategy is actually limited to tech and demand gen instead of true ABM.
Is traditional ABM strategy enough in the age of B2B buying groups? Groups are made up of individual people, this article argues, and it's time for ABM to address each person's buying journey.