You're So Vain: The 'Me, Me, Me' POV—How to Avoid the Most Common Sin in Marketing

Marketing Strategy — Wed., Mar. 29, 2023 Vanity and self-centered marketing can be a major mistake for businesses, and it is easy to see in many forms of marketing, especially social media. Theodore Levitt coined the term "marketing myopia" to describe this me-first approach, and he encouraged a shift in focus to what customers want. To avoid this mistake, businesses should assess their marketing strategy, edit the language they use, and carefully screen imagery they show. These steps can help ensure that the customer is put first, rather than the company or product. This is the best way to make sure messages are relevant and compelling. ... continue reading below