Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
When faced with a recession, businesses may need to reduce their digital marketing agency costs. However, it is still worth it to market during this time. The key is to focus on retaining high-quality clients and offering them personalized solutions that meet their needs. Consider taking an audit of services to identify what's working and what's not. Paid advertising may be tempting, but organic outreach is a better option.
Understanding how clients are behaving and thinking will help you provide them with personalized solutions. Ask yourself questions to see how you can better optimize campaigns and look to technology investments to scale faster. Show potential clients how you are working through challenging times with case studies and testimonials.
Finally, take the time to understand where your target audiences are and optimize your website. This will help you attract high-quality clients that result in better bottom-line impact.
How to Market Your Agency During a Recession
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Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.