Your SMB Needs a Full-Funnel Marketing Approach. Here's Where to Start.

In today's digital landscape, large companies have the resources and technologies to drive revenue, while small and midsize businesses (SMBs) need to get creative. A full-funnel marketing approach is key for SMBs, which includes unifying the sales and marketing teams and identifying current marketing efforts.

Setting an approach for each funnel phase is important - the top is where you attract buyer interest, the middle is for converting interest into opportunities, and the bottom is for converting opportunities into won business. To make this process smoother, SMBs need to determine what tools and technology they need, such as email marketing automation, sales automation, and landing page creation.

SMBs that embrace a full-funnel approach will be better positioned in the industry and equipped to compete in the digital marketplace. It will also help them understand the total cost of customer acquisition and support revenue operations.