Is Digital Advertising Really More Effective Than Traditional Advertising?

Recent research from Contentsquare found that 35.6% of sessions on business websites had at least one frustration factor. The most common frustrations were slow page loads and rage clicks. A lack of speed can lead to higher bounce rates and fewer page views per session.

The report analyzed 35 billion anonymized sessions and 161 billion page views between October 2021 and December 2022 across 2,942 websites. The average page load times varied widely across industries, with the software vertical taking 1.42 seconds, on average, to load on mobile.

Businesses should aim to reduce frustration factors in their website sessions to improve user experience and engagement. Understanding the average page load times in their industry is a key step in achieving this.