Recent research from Contentsquare found that 35.6% of sessions on business websites had at least one frustration factor. The most common frustrations were slow page loads and rage clicks. A lack of speed can lead to higher bounce rates and fewer page views per session.
The report analyzed 35 billion anonymized sessions and 161 billion page views between October 2021 and December 2022 across 2,942 websites. The average page load times varied widely across industries, with the software vertical taking 1.42 seconds, on average, to load on mobile.
Businesses should aim to reduce frustration factors in their website sessions to improve user experience and engagement. Understanding the average page load times in their industry is a key step in achieving this.
Is Digital Advertising Really More Effective Than Traditional Advertising?
Don't worry ... it's FREE!
Behold, the medium rectangle ad banner, a wondrous digital canvas that has captivated and charmed audiences for years! But it may be losing popularity to more engaging formats, a recent ad tech study suggests.
Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.
YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.
Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC.
Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.
Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022.