How to Increase Customer Referrals

How to Increase Customer Referrals

Marketing Strategy — Tue., Jan. 31, 2023

Customer referrals are powerful tools for sales and marketing, as people trust the opinions of family and friends more than company messaging. Companies like Purple and Emotive have implemented customer referral programs to reward customers for referring friends and colleagues. Referral programs work off the inherent trust people place in one another, and companies gain verified leads from trusted sources.

To get more customer referrals, companies can offer small incentives for social shares, incentivize customers to leave reviews, source testimonials, and implement direct customer referral programs. Rewards don't have to be expensive; they can range from gift cards to app downloads. With powerful incentives, companies can increase customer referrals and gain qualified leads.

Reward Link allows you to instantly send recipients a choice of popular gift cards instantly by email. Request a demo to learn how Reward Link can help you gain more qualified leads.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How to Increase Customer Referrals

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Tech Marketers Need to Rethink Automation

Tech Marketers Need to Rethink Automation

Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.

Do Marketers Expect to Face More Competition in 2024?

Do Marketers Expect to Face More Competition in 2024?

Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You

What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.

Martech 2024: Three Trend Predictions

Martech 2024: Three Trend Predictions

Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.

Fundamental Change Is Coming to B2B Marketing in 2024

Fundamental Change Is Coming to B2B Marketing in 2024

The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.

Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...

Subscribe to the MarketingProfs Today newsletter