Your First New Content Marketing Tool for 2023 Should Be Your Sales Team

Sales teams can offer valuable insights and assistance with content creation, such as understanding what prospects need and what holds them back from closing sales. Salespeople have individual relationships with customers and can share content with them directly. Furthermore, they have information on competitors that goes beyond numbers found in standard tools.

Including key members of the sales team in content planning sessions is a good way to begin the relationship between Sales and content marketing. Think about other contacts Sales could have that you'd like to get content in front of. Finally, keep the business development team abreast of content going live so they can help promote it.

Sales and Marketing are working toward the same goal, so it's logical to share insights. Take advantage of the close relationship your salespeople have with your audience—they're the content tool your marketing team needs.