The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
How to Create a B2B Marketing Podcast in 2023—And Why You Should
Marketing Content — Thu., Jan. 12, 2023Podcasts are becoming increasingly popular in the B2B space, with a recent surge in listeners due to the Covid-19 pandemic. Listening to podcasts requires less effort than reading or watching educational content, making them perfect for personal narrative content. For B2B marketers, podcasts are an opportunity to build brand authority, acquire prospects and generate revenue.
Creating a B2B podcast involves choosing a topic, setting goals and making a plan. Start with intros and outros, then record the body of the podcast, editing and saving it in MP3 format. Submit the podcast to directories, such as Apple Podcasts, Spotify, Google Podcasts and Apple iTunes. Promote it on social media, and network with other podcasters to attract a new audience.
Podcasts are a great opportunity for B2B marketers to engage and pursue their audiences, with the potential of achieving high ROI. With the right people, strategy and commitment, podcasts can be a success for B2B brands.
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How to Create a B2B Marketing Podcast in 2023—And Why You Should
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