Podcasts are becoming increasingly popular in the B2B space, with a recent surge in listeners due to the Covid-19 pandemic. Listening to podcasts requires less effort than reading or watching educational content, making them perfect for personal narrative content. For B2B marketers, podcasts are an opportunity to build brand authority, acquire prospects and generate revenue.
Creating a B2B podcast involves choosing a topic, setting goals and making a plan. Start with intros and outros, then record the body of the podcast, editing and saving it in MP3 format. Submit the podcast to directories, such as Apple Podcasts, Spotify, Google Podcasts and Apple iTunes. Promote it on social media, and network with other podcasters to attract a new audience.
Podcasts are a great opportunity for B2B marketers to engage and pursue their audiences, with the potential of achieving high ROI. With the right people, strategy and commitment, podcasts can be a success for B2B brands.
... continue reading below
How to Create a B2B Marketing Podcast (And Why You Should)
Don't worry ... it's FREE!
Learn how to create sales-ready content, engage subject matter experts, improve CRM adoption, and demonstrate marketing's contribution to revenue with practical advice from A. Lee Judge. Read more.
Learn how to engage Sales in content creation, build trust across teams, address buyer objections, and create content that supports every stage of the sales process. Read more.
How sales collateral, content systems, and brand consistency work together to improve sales enablement, support SEO visibility, and build scalable marketing infrastructure for growth. Read more
How can B2B brands build trust when customer proof is limited? Learn practical ways to use case studies, comparisons, testimonials, and messaging to strengthen credibility and confidence. Read more
Belinda Weaver answers your questions about how to close content gaps, build buyer trust, conduct voice of customer research, and strengthen LinkedIn messaging for better business results. Read more
Belinda Weaver answers your questions about voice of customer research, content gaps, CTAs, buyer journeys, and website messaging to help marketers create more effective content strategies. Read more