Think Outside the Office: Reach B2B Decision-Makers at Home

As many professionals continue to work remotely, marketers must now expand their thinking of where their audiences are in order to effectively target them. Title targeting can be used to efficiently reach B2B decision-makers across household devices, as well as to engage with the right people in certain industries with restricted access. Additionally, marketers should consider other stakeholders and influencers in an organization instead of just the decision-maker for their campaigns.

Account-based marketing strategies are reliant on email, but title targeting can be used to fuel the process for greater reach. Video and connected TV can be used to target qualified leads at greater scale, as more than three-quarters of US households have at least one internet-connected TV.

Incorporating title targeting into the marketing mix allows you to engage with the maximum number of the right influencers and stakeholders across a range of channels and content. As hybrid and remote work continue, title and household targeting are efficient ways to reach your audience at home.