![Think Outside the Office: Reach B2B Decision-Makers at Home](https://i.b2bprofs.com/assets/images/articles/lg/230105-wooden-house-lg.jpg)
Successful ABM: What B2B Marketers and Salespeople Need From Each Other
What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? To find out, researchers surveyed 400 B2B marketing and sales decision makers.