How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline

Rebranding is a complex project that requires careful planning to ensure successful execution. Factors such as branded asset change, management approval and legal and regulatory requirements must be taken into account when creating a realistic timeline. Companies should also consider their internal and external staff resources, operational cycles and interdependencies of mandated timing, business drivers and budget.

Conducting a comprehensive inventory of branded assets is the first step to understanding what needs to be rebranded. This should be followed by allocating resources and roles, accounting for legal and regulatory requirements and ensuring alignment among stakeholders. Companies should also be realistic about the approval process and budget constraints.

Creating a successful rebranding timeline requires taking the time to get the details right. To do this, companies should consider expert advice to ensure all elements come together in synchronicity.