
The Real Reason Your Shiny New Product Isn't Converting
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more.
Former Chancellor of West Germany Willy Brandt once said, “If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen.” Most businesses understand the importance of speaking their clients’ language, including the role of language services to the success of their cross-border digital marketing efforts. To maximize the impact and efficiency of multilingual marketing campaigns, businesses should incorporate the needs of international audiences from the start, remember that human interpretation can trump technology, and keep multicultural digital marketing consistent using brand and style guides.
Common mistakes to avoid include copying campaigns from one region to another, marketing to regions without proper support capacity, and forgetting about multilingual SEO. Technology can be used to maximize efficiency and reduce the chances of human error. When localization is done right, the payoff is tremendous.
Additional resources on multilingual and multinational marketing include “Four Steps for a Successful Multilingual Marketing Campaign,” “Most Global Marketers Lack Multilingual Content Strategy,” and “International Marketing: Three Steps to Muy Bueno.”
Digital Marketing Across Borders: How to Reach a Multilingual Audience
Don't worry ... it's FREE!
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more.
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.
Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.