![Four Intent Data Mistakes ABM Newbies Make](https://i.b2bprofs.com/assets/images/articles/lg/221114-paper-head-lg.jpg)
Successful ABM: What B2B Marketers and Salespeople Need From Each Other
What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? To find out, researchers surveyed 400 B2B marketing and sales decision makers.