Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing

When Facebook changed its name to Meta in 2021, the world took it as a signal of transitioning to a new digital frontier. Companies around the globe have started to invest in the metaverse, prompting the question: is the B2B market compelled to dip their toes into the metaverse just because of the hype?

As with most previous budding technologies, the metaverse and virtual reality have shown that B2B marketers have a lot to gain from investing in them. VR technologies such as hardware and software design are potential B2B product spaces. Virtual venues can present 360-degree angles of the items for sale and product tests can be tailored to a client's unique needs. Showing, rather than telling, will be the key differentiator in the metaverse.

Blockchain technology is also gaining traction in the B2B space. It provides immense security and longevity for data, clients, and other stakeholders. Companies are forming customized service suits using blockchain as the main driver of storage and sharing. It is projected to become a $2 billion industry in the next three years, demonstrating its potential for B2B brands.