A Beginner's Guide to How Google Ads Work

Google Ads is the leading online advertising platform for placing ads on search engine results pages (SERPs). It works in an auction-like system, where the higher you bid, the higher your ad’s chance of being seen. There are five types of Google Ads, such as search, display, video, shopping, and app ads.

Keyword research is important when using Google Ads, as you want to include keywords with high search volume and low competition. You also need to create compelling and high-quality copy with specific calls to action, and ensure your ads are consistent with your brand. Additionally, understand dynamic vs. responsive search ads and A/B testing to get the best results.

Google Ads is a great way to promote, sell, and raise awareness, and with the right tips and tricks, you can have a successful campaign. There are many helpful resources on Google Ads available to help you get started.