A Powerful Demand Generation Tactic: Lead Magnets and Customer Segmentation, Together

A Powerful Demand Generation Tactic: Lead Magnets and Customer Segmentation, Together

Demand Generation — Tue., Aug. 30, 2022

Lead magnets are powerful tools for demand generation marketing, offering free resources to prospective customers in exchange for contact details. It's important to understand how to create lead magnets targeted at different segments in order to track how well they are performing, know what content to put out, and how to interact with prospects. Customer segmentation is the process of dividing customers into segments based on multiple factors such as age, gender, income, and interests. Examples of lead magnets include newsletters, buyers guides, checklists, swipe files, templates, trial periods, samples, quizzes, and e-books.

Businesses must determine the awareness level of an audience for every lead magnet, and reverse-engineer it to help both the consumer and their business. Lead magnets should link into a business's behavioral profiling and strategy, allowing them to build a better picture of their consumers. Awareness stages are the steps of the buyer's journey, and a lead magnet should be created for each one. To ensure success, businesses need to anticipate and create marketing content that will drive data and bring the desired results.

For more information on lead magnets and segmentation, Marketers should look into the Six Key Criteria for Market Segmentation [Infographic], Five Segmentation Gaffes (And How to Avoid Them), and how to update Segmentation Models. These resources help businesses create segmentation-focused lead magnets that power their demand generation.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

A Powerful Demand Generation Tactic: Lead Magnets and Customer Segmentation, Together

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

The B2B Sales Pipeline: A Simple Guide

The B2B Sales Pipeline: A Simple Guide

Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.

Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.

Ditch the Sales Script If You Want to Make More Sales

Ditch the Sales Script If You Want to Make More Sales

Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything to the script. Basically, they're hired to be human commercials. No wonder it doesn't work.

10 Guiding Principles of Sales Enablement, Inspired by 'Nicolas Cage: Good or Bad?'

10 Guiding Principles of Sales Enablement, Inspired by 'Nicolas Cage: Good or Bad?'

Sales enablement can feel worse than untangling a giant knot of half-burned-out Christmas tree lights. Luckily, a series of MarketingProfs articles undertook that metaphorical untangling. The lessons now unwound from that effort shine brightly as guiding principles of sales enablement.

When Do B2B Buyers Contact Vendors?

When Do B2B Buyers Contact Vendors?

B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research.

Attract High-Value Leads With This Five-Step Process

Attract High-Value Leads With This Five-Step Process

The process of attracting high-value leads has evolved into a blend of science and art. This article dissects what constitutes a high-value lead and explores how you can craft a balanced, targeted approach to lead generation.

Subscribe to the MarketingProfs Today newsletter