How to Meet B2B Buyers' E-Commerce Expectations

How to Meet B2B Buyers' E-Commerce Expectations

Demand Generation — Thu., Aug. 11, 2022

B2B buyers are on the hook for making accurate and timely purchases. Organizations need to identify and solve for their buyer's pain points, not just the UX. Technology allows buyers to have an easy one-stop shop for product and application information, purchasing, service, and support. There are four ways to improve the B2B buying experience: using interactive buyer journeys, eliminating irrelevant and noisy experiences, eliminating guesswork for buyers, and using proactive processes.

Improving relevancy, contextualization, and personalization are key to eliminating noise. Technologies such as domain-specific knowledge graphs, machine-learning, and dense vectors can also be incorporated into search, browse, and recommendations. Product data, real-time availability, and sufficient information should be easily accessible to reduce purchase hesitancy and abandonment.

Proactive processes, intelligent push-based notifications, and shop bots can help buyers plan ahead and minimize their frustration. Invest in a platform that can learn and apply an ideal approach for each circumstance, and consider the entire ecosystem of customers, employees, and support agents when weighing technology investments.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

How to Meet B2B Buyers' E-Commerce Expectations

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

Four Types of Webinars That Convert Prospects Into Customers

Four Types of Webinars That Convert Prospects Into Customers

How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions.

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

Mastering the Customer Review Process: How to Ask for Reviews

Mastering the Customer Review Process: How to Ask for Reviews

Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. Learn how.

Four Ways to Improve Demand Generation Performance in a Tight Economy

Four Ways to Improve Demand Generation Performance in a Tight Economy

Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results. Dive in.

The B2B Sales Pipeline: A Simple Guide

The B2B Sales Pipeline: A Simple Guide

Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.

Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.

Subscribe to the MarketingProfs Today newsletter