Behavioral progressive profiling is a method of segmenting your audience based on information progressively collected from web forms on your site. It is more effective than lead scoring, as it enables you to understand what level of awareness a prospect actually has and if they have buying intent. Behavioral progressive profiling allows you to anticipate your prospect's needs and offer them content at the right time to increase demand generation.
The five stages of the awareness journey are completely unaware, problem-aware, solution-aware, product-aware, and most aware. When your lead reaches a certain threshold in that journey, your marketing automation system queues the appropriate content for that lead. This allows you to create campaigns to nudge prospects in the right direction.
Implementing behavioral progressive profiling will help you identify sales intent, build trust, and increase demand generation. To get started, track behavior, create campaigns to anticipate buyer behavior, and use the five stages of the awareness journey to queue the appropriate content. To find out more, reach out to MarketingProfs for help.
Using Behavioral Progressive Profiling to Drive Demand Generation
Don't worry ... it's FREE!
How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions.
The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.
Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. Learn how.
Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results. Dive in.
Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.
When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.