Using Behavioral Progressive Profiling to Drive Demand Generation

Behavioral progressive profiling is a method of segmenting your audience based on information progressively collected from web forms on your site. It is more effective than lead scoring, as it enables you to understand what level of awareness a prospect actually has and if they have buying intent. Behavioral progressive profiling allows you to anticipate your prospect's needs and offer them content at the right time to increase demand generation.

The five stages of the awareness journey are completely unaware, problem-aware, solution-aware, product-aware, and most aware. When your lead reaches a certain threshold in that journey, your marketing automation system queues the appropriate content for that lead. This allows you to create campaigns to nudge prospects in the right direction.

Implementing behavioral progressive profiling will help you identify sales intent, build trust, and increase demand generation. To get started, track behavior, create campaigns to anticipate buyer behavior, and use the five stages of the awareness journey to queue the appropriate content. To find out more, reach out to MarketingProfs for help.