Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
When starting an agency, the road ahead is dark and it can help to think in stages. Milestones and targets will guide the way and allow you to maintain focus as you grow. There are four stages in the life span of a marketing agency, each with their own strategic priorities and benchmark metrics.
The startup stage focuses on finding customers and proving the value of the agency, with gross revenue as the benchmark metric. Survival depends on increasing earnings and gross margin dollars. Growth requires profitability, and the exit stage should focus on EBITDA to increase the agency's valuation.
Benchmarking is also beneficial for sales, marketing, and customer support, and leaders should focus on where leads originate, billable employees, and payroll costs relative to gross profit. With the right metrics, building a marketing agency from scratch can become a series of successful experiments.
The Four Benchmarks of an Agency's Life Cycle—And How to Profit From Them
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Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.