Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising

CTV/OTT advertising is quickly becoming a favorite among B2B marketers due to its exponential growth in recent years. To capitalize on this growing audience, advertisers are projected to spend over $14B by the end of 2021. B2B marketers face the challenge of proving the value of CTV/OTT in reaching their target audience. Here are five ways to achieve success and maximize ROAS.

Using multitouch attribution, factoring in incrementality, and matching strategy to sales insights are essential for success. Additionally, using actionable CRM data to segment and target, and real-time feedback to target in real time can improve ROAS significantly. To be effective, it is important to carefully choose media partners that can measure performance and optimize budget accordingly.

Understanding what's possible with CTV/OTT attribution and selecting the right media partners is key to establishing a successful strategy and reaching B2B prospects. With the right approach, CTV/OTT advertising can be a powerful tool for B2B success.