The Most Valuable US Brands
AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.
The importance of a clear and effective brand is essential for a company to stand out from competitors and create strong connections with customers. In 2022, many companies are attempting to build their brand, however they are not nurturing it properly. Nurturing a brand requires distinct voice and alignment with audience's wants and needs.
Brand health should be measured regularly, depending on the size of the company. Asking targeted questions and conducting research can help determine the brand's health. These questions should include the brand's reason for being, target audience, internal and external views, differentiation from competitors, and consistent communications and assets.
If there are a few issues, it is time to do a brand deep-dive. Nurturing the brand is worth the effort and there are resources available to help.
How and When to Measure Your Brand's Health
Don't worry ... it's FREE!
AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.
Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.
Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to.
Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions.
The Barbie movie is a marketing masterclass that offers valuable insights for branded podcasts—and marketers. The strategic marketing approach that made Barbie a global phenomenon can be applied to take your marketing to the next level.
Each type of marketing video has attributes that make it better at some tasks than others. Whiteboard videos excel at engaging and concisely conveying lots of information. But, with the right visual and production elements, they can also be great for branding.