Podcasting has become a powerful marketing tool for businesses. To help you create a successful podcast, I'll share tips from Ginni Media. First, define a clear purpose for your podcast and define its length and frequency. Tell your company's story, showcase its expertise, and familiarize listeners with your brand by inviting diverse guests. Ensure high-quality production and promote your podcast through snackable content, transcripts, and video.
When recording, use a decent microphone to capture audio, such as a USB or XLR. Hiring a producer can simplify the process by brainstorming questions and storylines, and handling post-production. To distribute your podcast, use a media distributor to generate an RSS feed and upload your episode to one place for syndication. In addition to podcasting, you can also promote your podcast through written and video content.
The popularity of podcasts has grown in the last 12-18 months, so don't miss out on the marketing benefits this influential medium can offer. For more resources on how to start a B2B marketing podcast, check out the links provided.
... continue reading below
Podcasting for B2B Marketing Thought Leaders
Don't worry ... it's FREE!
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.
Even in the age of AI, you need a human writer to craft high-quality B2B content. True, humans can deliver blah content, too. But that's less likely to happen if you provide your writers a kickass content creation brief. Here are the essential elements of your brief.