Podcasting for B2B Marketing Thought Leaders

Marketing Content — Thu., Mar. 10, 2022

Podcasting has become a powerful marketing tool for businesses. To help you create a successful podcast, I'll share tips from Ginni Media. First, define a clear purpose for your podcast and define its length and frequency. Tell your company's story, showcase its expertise, and familiarize listeners with your brand by inviting diverse guests. Ensure high-quality production and promote your podcast through snackable content, transcripts, and video.

When recording, use a decent microphone to capture audio, such as a USB or XLR. Hiring a producer can simplify the process by brainstorming questions and storylines, and handling post-production. To distribute your podcast, use a media distributor to generate an RSS feed and upload your episode to one place for syndication. In addition to podcasting, you can also promote your podcast through written and video content.

The popularity of podcasts has grown in the last 12-18 months, so don't miss out on the marketing benefits this influential medium can offer. For more resources on how to start a B2B marketing podcast, check out the links provided.

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