What Motivates B2B Buyers to Share Vendor Content
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
Technology is increasingly improving accessibility for people who are deaf or hard of hearing, allowing them to consume audio and video content. Live events can be made more accessible through live professional captions and live auto captions. Live auto captions are more affordable and easier to schedule but can be less accurate, while live professional captions are more expensive but provide more accurate results.
When considering which caption option is best, businesses should consider their audience, the size of the event, and the level of accuracy required. For large events with many attendees, accuracy is more critical, while smaller events such as internal team meetings may be more suited to auto captions. When using auto captions, audio equipment and technical terms should be considered to get the most out of them.
Making events accessible to more people is always a step in the right direction. Businesses can take advantage of live auto captions and professional captions to make their events more accessible and improve the experience for their audience.
Live Professional Captions vs. Live Auto Captions: Which Is Best For You?
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B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
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