
Human Content: What It Means & Why It's Important
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
Marketing, especially email marketing, requires creativity to generate leads, convert leads, and keep prospects engaged. Dynamic content is a personalization tool where an email's content changes based on the recipient's data. It can boost engagement and potentially predict customer desires and create dedicated customers.
To create dynamic content, you need data and an email marketing solution that allows you to target segments with campaigns. Additionally, studying customer personas and tracking email metrics can help ensure that the content is tailored for the recipient.
Dynamic content can be a powerful tool for conversion marketing, brand exposure, and increased authority. It is the most advanced form of hyper-personalization and can help marketers create better email marketing campaigns to maximize ROI.
How Dynamic Content Can Boost Your Email Marketing Campaigns
Don't worry ... it's FREE!
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.