The pandemic of 2020 drastically changed the way businesses operated and marketers had to adapt. In 2022, CMOs will have to face higher media buying rates, recruiting the right talent, and engaging with digitally savvy buyers. It is essential for marketing leaders to be prepared with an unbeatable business case and have close relationships with CFOs. Marketers should shift focus to topics instead of keywords and data from sales and marketing should no longer be siloed. Call tracking needs to focus on analysis of outcomes and communication between marketing and IT is more important than ever.
In order to succeed in 2022, marketing budgets should be raised to pre-COVID levels or higher. Highly personalized, multichannel tactics should be the norm and events should become hybrid. Employer branding efforts should be improved and data needs to be used as a marketing strategy to inform decisions about in-person events. Marketers should take advantage of resources such as podcasts, articles, and infographics to stay informed.
By 2022, the changes in the marketing environment will be vast and CMOs need to be prepared. They need to understand how to use data to their advantage and how to build relationships between marketing and IT. Employer branding and hybrid events need to be addressed, and resources should be utilized to stay on top of trends.
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2022 Marketing Predictions for an Increasingly Digital World
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