What B2B Marketers Need to Know About Core Web Vitals

Google's Core Web Vitals (CWVs) are the latest performance-based recommendation that measure three common metrics to summarize how your website is performing for customers. These include Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. Improving these metrics relies on reducing server response times and delaying tags, as well as optimizing images and reducing blocking JavaScript. These optimizations can result in increased revenue and customer satisfaction.

First Input Delay measures how long the page takes to respond to user input, and is often caused by trackers and extra code. Cumulative Layout Shift is a percentage of the page's content that moves during page load, which can cause customer frustration. To reduce this, dedicate a specific section of the site to dynamic content with explicit dimensions.

To optimize your website performance, check out the Ultimate Website Checklist for Better UX and Search Rankings, as well as Google's Page Experience Update and Four Ways SEO Marketing Changed in 2020. Doing so can help increase your marketing efficiency and accelerate your online presence.