Hybrid-Event Presentations: How to Balance Engagement Across Remote and In-Person Audiences

Online business events have shifted to webinars and digital presentations due to the pandemic, and although live events are slowly returning, virtual participation is here to stay. However, 89% of remote workers multitask when watching online presentations and are likely to be distracted. To successfully engage remote audiences, marketers should focus on visuals and fostering a sense of inclusion.

Strong visuals, photos, graphics and colors can add moments of humor and visual stimulation, while a human story and allowing presenters to show their personality can create a sense of connection with the audience. Technology can also be used to engage people across remote and in-person environments with quizzes, polls, and questions.

Marketers should also keep presentations and speaking slots to a minimum, as overly long presentations are a common frustration for audiences. Events should also be shareable for people to consume in their own time. By understanding why people get distracted and how to best combat distraction, marketers can make their hybrid event speaking slots more worthwhile.