Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One

Marketing Content — Thu., Sep. 30, 2021

Whitepapers are complex marketing pieces to create, often requiring a lot of time and resources. Creating one that yields a return on investment can be a challenge. This article will help marketers to create a plan for a successful whitepaper. It outlines five steps to creating a plan, such as getting all project reviewers on board and agreeing on the "Big 5" questions. Detailed information should be included in the plan, such as SEO keywords, timeline, sources, and a call to action. The plan should be signed off by all reviewers before the whitepaper is written.

The person supervising the project should take ownership of the entire project to ensure its completion. With a solid plan in place, creating the whitepaper should be faster and more efficient. The article also provides extra resources to help with writing whitepapers.

Creating a whitepaper plan is essential to creating a successful whitepaper. The plan should take no more than a week to create, and should be signed off by all reviewers. With a plan in place, the process of creating the whitepaper should be faster and more efficient, with fewer revisions and rewrites.

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