
The Secret to B2B Event Success: The Virtual Sandwich Method
Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.
The pandemic has accelerated the development of digital products, and the event industry must think about a future involving an ongoing digital presence. As we emerge from COVID-related restrictions, marketers are itching to get back to some kind of normal, and that includes attending industry events. Technologies such as third-party plugins and VR platforms must be integrated to create a meaningful digital experience. For in-person events, safety protocols will be paramount. Hybrid events combining both in-person and virtual crowds may become the norm.
Organizers must think creatively to ensure virtual events are engaging. Features such as live streaming, Q&A's, and real-time polls can be used to keep the online audience connected. Sponsorships and speaking engagements can be tailored for both virtual and in-person events. Finally, budgeting for production and ancillary services can be done on a per-project basis.
As we enter a post-pandemic world, marketing events may become smaller and simpler. With hybrid events, the sky is the limit for creativity and engagement. To have a successful event, organizers must be in tune with attendee needs and use technology to their advantage.
What's Next: Navigating the New Marketing Event Landscape
Don't worry ... it's FREE!
Discover how a hybrid event strategy—the virtual sandwich method—improves attendee experiences and extends impact to before and after live events. Read more.
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?
B2B experiential marketing is surging—but is it being measured meaningfully? Learn how to track what really matters. Read more.
Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.
Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences.
In-person events are back! Has it been a while since you've set up a booth and offered free swag? Never fear—this article shares 10 essential tips for making your event a success.