The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Analysts and researchers have predicted for years that video is the future of B2B content marketing, and in 2021 these predictions are proving true. 71% of B2B marketers use video in their content strategies, and the benefits are clear: higher ROI, higher engagement rates, increased website traffic, improved sales numbers and lead generation.
In order to get the most out of B2B video marketing, keep videos short and to the point, create case studies, address buy-in concerns, develop tutorial and demo videos, and offer engaging customer onboarding videos. These tips can help customers understand the value of the product, ease them through the purchase process, and improve customer retention.
Video marketing is a powerful tool to connect with customers, resolve their issues and increase profits. With the right tips and tactics, B2B marketers can take full advantage of this content type and see impressive results.
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Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
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What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.