How Employee Advocacy Can Improve Your Content Marketing Performance

Content creation through employee advocacy is an increasingly popular way for marketers to get their unique voice across. With 86% of employees participating in such programs describing the impact on their careers as positive, it supports marketing goals and HR objectives. This article explores how employee advocacy programs can improve content marketing performance—and your organization’s overall success.

Employees’ creating and sharing content can result in larger social media reach and engagement, increased brand awareness and company image, thought leadership and expertise, and website traffic for quality lead generation. Additionally, it can give employees the opportunity to develop a narrative that frames their daily activities and increase engagement and hiring/retention. To get the most out of your program, define goals, develop guidelines, and make it employee-centric.

Content from employees is an effective way to communicate brand values and make content more organic and personable. It can also provide an authentic connection worth engaging with, as users are more likely to trust user-generated content. With the right management and incentives, you can boost website traffic, increase lead quality, and shape how users perceive your brand.