How to Use Video in Your Account-Based Marketing Efforts

Account-based marketing ( ABM) is a strategy that focuses on specific accounts that match an ideal customer profile. By supercharging ABM with video, you can make personal connections with prospects and track analytics at the same time. There are three main types of prospecting videos to use in ABM: webcam video, screen-share video, and marketing-personalized video. Video analytics can be used to track what prospects watch, skipped, or repeated, and automated channels can deliver ads that are relevant to target accounts.

Direct mail gifts are a great way to make personal connections with prospects, and sales reps can create a personalized video to add a face to their name. A follow-up unboxing video of the direct mail gift will keep prospects moving through the funnel. By using video in ABM, you can increase response rates, shorten deal cycles, and drive up average contract values.

Video prospecting is relatively easy and accessible, and all you need is a free video tool, a webcam, and a little practice. To learn more about video for ABM, visit a website or request a demo of a video platform.