Why Marketers Should Build Consumer Trust Through Product Data

Today, product data and marketing content rarely interact effectively. Marketers must use an integrated digital asset management and product information management solution to ensure both types of information match across channels. This is essential for brands to be consistent with their mission and values, thereby demonstrating trustworthiness.

Nearly 50% of respondents in a survey credited product data as having the greatest impact on building customer trust. This is because product data sets expectations and conveys authenticity. To build trust from the product up, marketers must also use digital assets such as photography and videos to drive sales.

Advanced technologies such as VR, AR, and blockchain enable brands to tell a meaningful story about their products with product data and content. For instance, the blockchain can be used to document a product's supply chain, creating trust that is safe from whatever the CEO tweets. This allows brands to demonstrate their responsible practices and build trust in ways that even the most charismatic spokesperson cannot.