Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
Channel partnerships can be a great way to increase revenue with minimal effort. It is important to have a solid channel partner marketing plan in order to make the partnership successful. Benefits of partnership marketing include a broader reach, improved trust and revenue, and a less risky environment for experimenting with marketing campaigns.
When developing a channel partner marketing strategy, it is important to consider data on the products/services, stick to brand guidelines, clarify product marketing, receive training and tools, and leave room to customize. Assessing results is also key in order to make sure changes are made when needed.
Channel partnerships can be a great way to increase revenue and there are many resources available to help you get started. Find a complementary channel partner and start working on your partnership marketing strategy today.
How to Build a Solid Channel-Partner Marketing Plan
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Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.