Initial reports in 2020 suggested that the COVID-19 pandemic and Brexit would take a toll on economic growth. However, according to a primary research study conducted in August 2020, businesses are much more optimistic about the future. B2B organizations are using downtime to adjust their PR and marketing strategies, and are setting their sights on new opportunities.
B2B businesses are facing budget cuts, and many feel that traditional B2B marketing agencies are out of touch and do not align with campaign goals. As a result, organizations are looking for more cost-effective marketing support and scalability. A central hub for content creation and delivery can help businesses to achieve greater brand visibility and successful campaign expansion.
The research findings demonstrate that B2B organizations need to adapt their strategies to meet the emerging market demands. Businesses must use a more cost-effective and results-driven approach to satisfy their plans for ambitious campaign expansions.
Campaign Expansion in 2021 Requires B2B Marketing Agencies and PR Firms to Keep Pace With New Market Demands
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