Mastering Account Penetration: Four Essential Tactics for Sales Success
Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.
Account-based marketing ( ABM) is a highly effective way to target audience groups in B2B by adjusting the content to the audience and their needs. It ensures full synchronization of marketing and sales activities and is like hunting with a spear instead of a net. It is used to stimulate business demand, increase pipeline velocity, and expand revenue. There are three types of ABM strategies depending on the level of personalization.
The success of ABM depends on demand generation over time, rather than one-off leads. Measuring the effectiveness of campaigns requires tracking of contact with the brand and communication materials over time. On LinkedIn, marketers can look at the top accounts that have seen their ad.
Although ABM can seem complicated and time-consuming, it is a great way for B2B marketers to land the best accounts. There are many resources available to help marketers understand and use ABM effectively.
Account-Based Marketing: A Key B2B Marketing Strategy
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Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric.
Financial services companies are essential, but the industry has faced many setbacks in recent years. Using account intelligence, those organizations can take back control.
Not many people talk about "going into the office" anymore because so many offices are at home. Marketers need to refine their targeting strategies accordingly—to reach beyond job-related channels and meet prospects as they engage in everyday activities.
ABM is more effective with intent data! Yay! But you're using it wrong. D'oh! You might be making one of four newbie mistakes outlined in this article.
A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring.
Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If the latter, your strategy is actually limited to tech and demand gen instead of true ABM.