Do Marketers Expect to Face More Competition in 2024?
Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
COVID-19 has changed the way businesses operate and long-term planning has been put on the back burner in favor of staying profitable and relevant in the present. To navigate this ever-evolving climate, companies must streamline and prioritize new marketing ideas with ongoing projects to maximize ROI.
When considering new ideas, managers must ask tough questions to determine if the resources are available and how success will be measured. Additionally, flowcharts, project management plans and Kanban-related swimlanes can indicate potential sources of friction. Stakeholder buy-in is also essential for new projects to get off the ground.
Finally, companies should cap their priorities to three items to ensure the value of prioritization is not diluted. Inviting coworkers from different functions to join planning and analytics review sessions can also help ensure efforts are maximized. By being prudent and weighing the pros and cons of each idea, businesses can be successful in the long-run.
When Should You Shelve Those Marketing Ideas? Use These Five Prioritization Tactics to Find the Answer
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Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States.
What makes top B2B marketers successful? Recent research unveils what differentiates top performers. Dive deeper.
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends.
The next few years will bring fundamental shifts to marketing. First things first, though: Prepare for what's to come in 2024 before looking further out into the future. Here's where 2024's most successful marketers and media agencies will direct their focus this year.
The bad news is that marketing isn't going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year. See what's ahead...
For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.