COVID-19 has changed the way businesses operate and long-term planning has been put on the back burner in favor of staying profitable and relevant in the present. To navigate this ever-evolving climate, companies must streamline and prioritize new marketing ideas with ongoing projects to maximize ROI.
When considering new ideas, managers must ask tough questions to determine if the resources are available and how success will be measured. Additionally, flowcharts, project management plans and Kanban-related swimlanes can indicate potential sources of friction. Stakeholder buy-in is also essential for new projects to get off the ground.
Finally, companies should cap their priorities to three items to ensure the value of prioritization is not diluted. Inviting coworkers from different functions to join planning and analytics review sessions can also help ensure efforts are maximized. By being prudent and weighing the pros and cons of each idea, businesses can be successful in the long-run.
When Should You Shelve Those Marketing Ideas? Use These Five Prioritization Tactics to Find the Answer
Don't worry ... it's FREE!
B2B leaders say economic climate is the top factor influencing marketing spend, whereas B2C leaders say corporate financial performance is the top factor influencing spend, according to recent research from The CMO Council and Zeta Global.
Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.
Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.
What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.
Discover how to unlock sales by increasing market penetration using various marketing approaches. See how to boost market share and drive growth. Read now.
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.