When Should You Shelve Those Marketing Ideas? Use These Five Prioritization Tactics to Find the Answer

When Should You Shelve Those Marketing Ideas? Use These Five Prioritization Tactics to Find the Answer

Marketing Strategy — Wed., Feb. 24, 2021

COVID-19 has changed the way businesses operate and long-term planning has been put on the back burner in favor of staying profitable and relevant in the present. To navigate this ever-evolving climate, companies must streamline and prioritize new marketing ideas with ongoing projects to maximize ROI.

When considering new ideas, managers must ask tough questions to determine if the resources are available and how success will be measured. Additionally, flowcharts, project management plans and Kanban-related swimlanes can indicate potential sources of friction. Stakeholder buy-in is also essential for new projects to get off the ground.

Finally, companies should cap their priorities to three items to ensure the value of prioritization is not diluted. Inviting coworkers from different functions to join planning and analytics review sessions can also help ensure efforts are maximized. By being prudent and weighing the pros and cons of each idea, businesses can be successful in the long-run.

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